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10 Black-Owned Beauty Businesses to Shop on Amazon

Most people probably know that February is National Black History Month, but August’s status as National Black Business Month tends to get a little less press. To celebrate the occasion, Amazon compiled a handy storefront of products from Black-owned small businesses — and from a customer-adored hyaluronic acid serum to the lipstick Michelle Obama uses, the line-up is impressive.

Ahead, we’ve highlighted the 10 best products from Black-owned beauty brands on Amazon, with thousands of positive reviews and acclaim to their name. From popular companies like LilyAna Naturals to Voice of Hair’s under-the-radar offerings, there’s something for everyone.

Shop the Best Black-Owned Beauty Brands on Amazon:

Cosmedica Skincare’s Hyaluronic Acid Serum


Over 26,000 people have left Cosmedica Skincare’s Hyaluronic Acid Serum a five-star rating, because, as one 53-year-old put it, it “quite simply works.” Hyaluronic acid is a moisturizing hero, and pulls water into your skin so effectively that shoppers note a visible glow. Wrinkles and sagging skin look tighter, one fan added, so much so that their skin looked 18 years younger.

Shop now: $14;

Golde Coconut Collagen Boost Plant-Based Supplement


Trinity Mouzon Wofford is a name to know: Golde’s founder launched her company in 2017, and two years later, became the youngest woman of color to have a brand at Sephora. It’s a huge achievement, and now the brand’s collagen supplements

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  • September 12, 2022