Her Black Book traffic rises ten-fold for women-led style event


Her Black Book co-founders Julie Stevanja and Sali Sasi. Source: supplied.

An online event celebrating women-led fashion brands has reached nearly one million people in its first day, Her Black Book co-founder Julie Stevanja says, highlighting an appetite for Australian shoppers to support the women behind pioneering labels.

Festival of Her, which launched Thursday, offers users of the Her Black Book app-exclusive discounts and cashback offers to more than 200 female-founded brands.

Big-name labels like Australia’s own P.E Nation, Viktoria & Woods, and Anine Bing are on the roster, joining a growing range of brands to use the Her Black Book platform.

The app has seen a ten-fold increase in daily usage since the Festival of Her launched, and Her Black Book’s social media notices have reached 880,000 people without direct marketing spend, Stevanja told SmartCompany.

While welcoming the recent torrent of shoppers, Stevanja said the campaign’s goal is to bolster authentic, long-term support for female-founded businesses.

“You don’t have to shop for them just in a two-week period,” she said.

“Just by actually increasing your awareness, and potentially even thinking about, ‘I might shift where I spend my dollars’… it may be over the years to come.”

“But even that is a huge help to businesses that are growing in the environment we find ourselves in.”

Stevanja and twin sister Sasi Sali launched Her Black Book in November 2021 as a tool alerting shoppers to discount codes, sales, and tailored updates from the brands they most admire.

The pair, which previously launched Stylerunner, last year welcomed $1.6 million in seed funding to help build out the platform.

Their experiences have informed the shape of Festival of Her, Stevanja said.

“We have faced

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  • March 24, 2023

Best Australian Jewellery Brands to Shop to Elevate Your Outfits

As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. POPSUGAR has affiliate and advertising partnerships so we get revenue from sharing this content and from your purchase.

Working on my own jewellery brand for the last year, it’s been fascinating to see how one pair of earrings can look so different on each person. Every consideration matters from size to shape and colour to gem cut. Circle dangles can look delicate on one person and intense on the next. Each piece tells a story and helps someone express themselves.

And now with the growth of Australian jewellery brands over the last couple of years, expressing yourself via quickly shipped and locally designed pieces has never been easier. It makes us very excited. Because more brands equals more options! And that means outfits everywhere can go from plain to slayin’ with a few statement necklaces and the right earrings

Jewellery is definitely an investment worth making, whether it be in a minimalist pendant with a subtle silver chain or a flashy ring. Some of us simply can’t leave the house without it. 

Scroll through to see which jewellery brands we’re currently obsessed with and how you can snag some gorgeous pieces to level up your style game. 

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  • March 15, 2023

Target Is Making It Super Easy to Identify Black-Owned Beauty Brands

I’ve been a beauty editor for more than a decade so I generally know what brands are Black-owned and which ones aren’t even if they cater to the Black community. But even I need a reminder while shopping. black-owned-beauty-brands-target/” data-ylk=”slk:Target’s Black-owned brand badge” class=”link “Target’s Black-owned brand badge came just in time. While we’re all making an effort to shop more from this community, Target is helping make it a little easier. It’s not perfect (I have some issues with this badge and I’ll explain) but it’s a great step in the right direction.

You might not even realize Target has many Black-owned beauty brands. The retailer has been doing a great job investing in textured haircare, vibrant beauty products and clean skin care from both new and established Black founders. Because don’t forget. According to the Washington Post, only 1 percent of venture capital dollars went to Black start-up founders in 2018. It’s that much harder for people of color and women to get funding and start a company.

More from StyleCaster

This new online badge will help you be able to find these brands but like I said, it’s not perfect. Here’s what it looks like on our favorite, The Lip Bar. It’s right where you’re used to seeing the Clean and Vegan tags.

Image: Target.

Image: Target.

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The badge says “Black Owned or Founded Brand.” That means, brands here might not be owned by Black people anymore and that’s something to keep in mind. If you want to support a Black-owned company, do a little extra research. Brands such as Shea Moisture were bought by huge corporations like Unilever (in the case of Shea Moisture) and that’s who you’re giving your money to. These

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  • September 10, 2022