Stella McCartney Raises the Bar on Beauty with “Conscious” Skin Care Line

LONDON — After 16 years, Stella McCartney is taking another run at beauty with the launch of a clean skin care line called Stella, created in close collaboration with her minority partners lvmh-second-quarter-sales-up-27-percent-helped-by-weak-euro-1235262325/” data-ylk=”slk:LVMH Moët Hennessy Louis Vuitton” class=”link “LVMH Moët Hennessy Louis Vuitton.

True to McCartney’s minimalist mantra, the brand is launching with just three products: a cleanser, serum and cream.

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The new line is an ambitious project that wants to tick as many eco-boxes as possible, with the fewest number of products and ingredients.

“I am not that person who wants to buy into a million products for different areas of my face. I don’t want all of that stuff in my life,” said McCartney.

“I want less, and I want it to work. I want it to be honest and to complement my way of thinking, and of living life. I obviously wanted to do the cleanest skin care that we could do in luxury, the purest of the pure,” she added.

For the past three years McCartney and a dedicated team from LVMH worked on the formulations and packaging, with the products’ fresh, grassy scent developed by the perfumer Francis Kurkdjian. Clove leaf, pine resin and mentholated eucalyptus are the chief notes.

McCartney’s vision for the products was bound to a childhood spent in the Scottish outdoors, at her family’s farm on the Kintyre peninsula in western Scotland.

LVMH has set up a dedicated maison to host the collaboration. The maison sits within the group’s Luxury Beauty division, and aims to tackle the challenges inherent in building an ultra-clean, green collection.

“We want to raise the bar on sustainability in beauty,” said Stephane Delva, director of New Beauty Projects at LVMH Perfumes & Cosmetics.

Everything is cruelty-free, certified

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  • September 21, 2022