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In Nashville, a Clothing Collab Inspired by the Iconic ‘Hummingbird’ Guitar Takes Flight

Two iconic brands are making beautiful music together. Designer and fashion entrepreneur Billy Reid and guitar purveyor Gibson have teamed up to create The Hummingbird Collection, a capsule collection of styles for men and women launching on August 19.

The collection is Gibson’s first collaboration with a fashion designer and is inspired by the iconic Hummingbird guitar, favored by such musicians as Keith Richards, Sheryl Crow, Thom Yorke and Lenny Kravitz.

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“Billy’s passionate pursuit of ‘lived-in luxury’ combined with his love of the extended music community made this a natural fit,” says Gibson Brands CEO and president James “JC” Curleigh, who notes that Reid had the “creative liberty” to choose from a wide array of Gibson design and gravitated towards the acoustic guitar. “He liked the authentic connection to acoustic guitars as the initial inspiration and then he honed in on the Hummingbird,” Curleigh says. “It surprised us at first, but when we saw the first design concepts it all made sense.”

For Reid, a musician himself, the collection was an organic extension of his brand—which has its roots in Alabama.

“I’m a long-time guitar player, dabble in songwriting, and own a vintage Gibson Southern Jumbo,” he tells Rolling Stone. “I have been a huge fan of the brand and their iconic Hummingbird guitar for decades. When we began designing our Fall ’22 season we were inspired by the singer-songwriter. The Gibson Hummingbird was one of the first tear sheets on the mood board. This was before the Gibson collaboration came to be, so when we received the call from them it was such serendipity.”

The Hummingbird, as it turned out, was the perfect pairing for Reid’s classic Americana-inspired aesthetic designer took six Hummingbird motifs that Gibson has used on its guitar pick guards

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  • September 11, 2022