hyaluronic acid

For Susanne Kaufmann, Clean Beauty Goes Beyond Ingredients

BEAUTY BOSS: Susanne Kaufmann

BEAUTY BOSS: Susanne Kaufmann

Courtesy Susanne Kaufmann

Founded in 2003, the Susanne Kaufmann brand started in the small town of Bezau, Austria and has since grown to become a global phenomenon. Of course, the name is representative of the powerhouse behind it — but what’s surprising about her success is that she never meant to launch a skincare brand.

Kaufmann is a fifth-generation hotelier. Her great-great-grandfather founded a post office in Bezau where he eventually added a restaurant and rooms. Back then, people traveled by horse carriage, so this was a spot where travelers and horses could rest before carrying along. That same locale was then transformed into a hotel when her parents took over, and at 23, Kaufmann joined the family business. Then at 25, she became the owner of her family hotel, and transformed it into the renown Hotel Post by Susanne Kaufmann — then launched a global skincare brand while doing so.

Wellness and beauty have always appealed to Kaufmann — they’re deeply personal to her. Growing up, she tells InStyle that her mother and grandmother had weekly rituals where they’d do things such as mix eggs and chamomile to rinse her long hair. Then, as an adult with children of her own, Kaufmann has continued to carry on those traditions with her family.

“During COVID-19, we would do spa afternoons since the spa was empty. I gave them some facials — I’m not a therapist, but we did it and it was very nice,” she tells us of their time in lockdown. “The family regularly goes to the spa.”

Kaufmann uses regional ingredients which speaks to the brand’s commitment to sustainability and naturals, but it also makes it feel authentic in an industry that’s overly-saturated.

In conversation with InStyle, Kaufmann shares how the brand

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  • September 29, 2022

10 Black-Owned Beauty Businesses to Shop on Amazon

Most people probably know that February is National Black History Month, but August’s status as National Black Business Month tends to get a little less press. To celebrate the occasion, Amazon compiled a handy storefront of products from Black-owned small businesses — and from a customer-adored hyaluronic acid serum to the lipstick Michelle Obama uses, the line-up is impressive.


Ahead, we’ve highlighted the 10 best products from Black-owned beauty brands on Amazon, with thousands of positive reviews and acclaim to their name. From popular companies like LilyAna Naturals to Voice of Hair’s under-the-radar offerings, there’s something for everyone.


Shop the Best Black-Owned Beauty Brands on Amazon:


Cosmedica Skincare’s Hyaluronic Acid Serum

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Over 26,000 people have left Cosmedica Skincare’s Hyaluronic Acid Serum a five-star rating, because, as one 53-year-old put it, it “quite simply works.” Hyaluronic acid is a moisturizing hero, and pulls water into your skin so effectively that shoppers note a visible glow. Wrinkles and sagging skin look tighter, one fan added, so much so that their skin looked 18 years younger.


Shop now: $14; amazon.com


Golde Coconut Collagen Boost Plant-Based Supplement

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Trinity Mouzon Wofford is a name to know: Golde’s founder launched her company in 2017, and two years later, became the youngest woman of color to have a brand at Sephora. It’s a huge achievement, and now the brand’s collagen supplements

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  • September 12, 2022