long acre

Vuori, the California-based clothing brand, opens the doors to its first UK store in London’s Covent Garden – Retail Focus

Vuori, one of the fastest growing activewear brands in the US, recently valued at $4bn and loved by celebrities including Harry Styles, Ben Affleck and Kaia Gerber, opens its doors to its first international store in London’s Covent Garden, this September.

Founded by Joe Kudla in 2015 in California, the first UK Vuori store at 25 Long Acre, Covent Garden in London, showcases an extensive collection of the refined men’s and women’s activewear collections, which marry performance and style for every day, not just for the gym.

Covent Garden Rosé Festival 2021


With a clean, modern design, complemented by earthy elements such as birchwood and lots of natural light, the approximately 1,000 square-foot Vuori store brings to life the laidback Californian lifestyle aesthetic and feeling of the brand, in physical form. 

Joining the 24 existing US stores, the London store brings the Vuori community together in a space, which is much more than just a place to shop. Each store acts as an inspiring hub for like-minded UK active and wellness-focused consumers to come together.

“Covent Garden is the perfect location for Vuori in London for our first international store – a thriving destination for DTC brands, with a daily community of UK and international consumers. We couldn’t be more excited to build the brand in the UK and beyond from here, as part of the Vuori omni-channel retail experience. As with all of our stores across the US, we look forward to bringing the local community together in different ways to celebrate and integrate fitness, health and wellness in the London conversation”

 Joe Kudla, Founder & CEO

 Launched first with a strategic focus on menswear, an area Joe considered an afterthought by many other leading brands in the marketplace, Vuori takes inspiration from the active coastal Californian

Read the rest
  • September 18, 2022