moda imperiale

I own ‘Britain’s cheapest clothes shop’ where you can buy big brands 70% cheaper than in stores – punters love it

THE OWNER of Britain’s “CHEAPEST clothes shop” claims punters can get big-brand products 70 per cent cheaper than in normal shops.

Shane Phelan, 32, and his partner Jessica Cullen, 29, own Moda Imperiale – a clothing shop stocking brands including Topshop, Dorothy Perkins and Jack Wills for cut-cost prices.

Shane Phelan, 32, and his partner own low-cost clothing shop Moda Imperiale

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Shane Phelan, 32, and his partner own low-cost clothing shop Moda ImperialeCredit: SWNS
The store stocks brands including Topshop, Dorothy Perkins and Jack Wills for cut-cost prices

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The store stocks brands including Topshop, Dorothy Perkins and Jack Wills for cut-cost pricesCredit: SWNS
Customer Judith Liversage, 64, says the store's stock 'appeals to everyone'

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Customer Judith Liversage, 64, says the store’s stock ‘appeals to everyone’Credit: SWNS

The couple started buying a selling clothes on eBay – before expanding to their real-life shop in Huddersfield, West Yorkshire.

The shop is full to the brim of discounted clothes, including a Topshop dress with a RRP price of £39.

But shoppers at Moda Imperiale can pick it up for just £15.

The biggest bargain in the store is a Dorothy Perkins blue maxi dress, with an RRP price of £65. Shane and Jessica sell it for just £15.

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The couple source their stock at auction from other vendors that go into liquidation.

While items in Shane and Jessica’s shop may be a few seasons out of date, they’re all brand new.

Shane said: “We sell them so cheap as we try and sell numbers, not make money so we can have a big customer base.

“The cheaper our clothes are, the busier we are.

“On our opening evening, we made £1,000 – which averages out to about 100 items.

“We still sell on eBay, so we make about £1000 online a week, and then £1500 a week in the store and our most popular items are Topshop jeans or summer dresses.

“We have lots of regular customers, and our biggest sale was for

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  • September 18, 2022