rights managed

‘She’s a Business Bitch:’ How Katy Perry Found Her Footing in Fashion (and Entrepreneurship)

As the daughter of traveling preachers who often relied on church donations to provide for their family, Katy Perry didn’t always have the most fashionable clothes in her closet growing up. But she always had style.

Her religious parents considered designer labels to be worldly — not to mention overpriced for the family’s modest lifestyle — so Perry would comb through racks of clothing and shoes at the local thrift store to put together her own looks. Even as she eventually moved to L.A. to pursue a music career, her eclectic, self-spun sense of style stayed intact. Her most prized possession: a pair of Dalmatian-print shoes with flaps at the side for ears and a “wagging” tongue hanging over the spotted, pointy toe.

More from Rolling Stone

“I would wear these shoes everywhere around L.A., and the amount of people who would stop me was by the hundreds,” Perry told Footwear News in a recent cover story. “That is what solidified the dream of having my own shoe company.”

The singer, songwriter and now-footwear designer repeated the story earlier this month at the PROJECT Las Vegas event put on by Informa Markets Fashion. The semi-annual event for fashion insiders and press welcomed Perry as the keynote speaker for the summer edition, with a talk focused on entrepreneurship and inspiration (or “how to womanifest,” as the singer put it). Perry was perfectly positioned to lead the conversation.

The singer quietly founded her own shoe line in 2017, turning her whimsical sense of style into an equally-whimsical line of sneakers, sandals, flats and high-heels. Originally launched as a direct-to-consumer brand, the Katy Perry Collection has now grown into a multi-channel enterprise, stocked at major retailers like Nordstrom and Macy’s, and online on sites like Amazon and Zappos.

Read the rest
  • August 29, 2022