sailor hats

Ahoy There! Sailor Style Is Back On The Horizon For 2024

sailor style

Ahoy There!Victor Virgile – Getty Images

Fashion girlies, ahoy; sailor style has been spotted on the horizon and it’s coming right at us.

In truth, nautical influences have never been that far in the distance. Popularised since the World Wars, made famous by the royals in the 1980s (now, Princess Diana knew how to rock a sailor collar), and re-imagined on the catwalks for decades, maritime themes have been favoured by designers, specifically iconoclasts such as Chanel, Saint Laurent and Jean Paul Gaultier, for almost a century.

But, just when you might have argued that navy-inspired sartorial had become all too familiar, Couture Fashion Week saw Simone Rocha make her couture debut as guest designer at Jean Paul Gaultier – with titanic effect. The 36-look show stunned with typically Rocha-esque takes on Gaultier codes and silhouettes; adorned corsetry with delicate flowers, rippling tulle skirts exploding from beneath exaggerated sleeves, and sailor hats – oh the sailor hats, accessorised with bows, crystals and sheer panelling.

While sailor hats have long been a staple of Jean Paul Gaultier’s visual story-telling, Rocha’s ultra-feminine take has come perfectly timed. At the height of fashion’s obsession with girlhood, nostalgic symbols like bows, ribbons and sugary colour palettes feel very now – which was exactly what she wanted. Speaking previously, the designer made it clear her aim was to re-imagine Jean Paul Gaultier signatures ‘how they feel today’ using her own style; a style which has been dubbed one of the most prominent voices in the haute-girl aesthetic.


With a sense of playfulness and nostalgia, sailor hats snuggle up well next to the Peter Pan collars, puff sleeves and Mary Jane shoes we’ve all been seeking out. Look to other cult brands associated with

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  • February 11, 2024