social justice

The Body Shop Canada continues to expand new concept stores nationally

The beauty retailer celebrates its activist roots with new sustainably-designed “Workshop” concept stores that will inspire and equip customers to become changemakers.

TORONTO, Aug. 15, 2022 /CNW/ – There are countless places to buy beauty products, but how many encourage customers to show up and be a part of social change? The Body Shop is creating a local destination for changemakers with new Workshop stores that call back to the retailer’s activist roots. At four new locations across Canada, customers can moisturize their hands, learn about sustainability and take action—whether that be signing a petition or engaging with the store’s local community efforts—all at the same time.

The Body Shop, Oshawa Centre (CNW Group/The Body Shop)

The Body Shop, Oshawa Centre (CNW Group/The Body Shop)

This expansion of concept stores to Oshawa Centre – Oshawa (August 12), Market Mall – Calgary (August 26), Metropolis at Metrotown – Burnaby (November 11) and West Edmonton Mall – Edmonton (November 18) follows the brand’s initial Workshop concept launch in Vancouver in 2020. The retailer aims to create an environment that goes beyond that of a traditional store and allows visitors to be immersed in the rich stories of the people and hard-working ingredients behind its products. The Oshawa Centre opening coincides with the recent relaunch of The Body Shop’s best selling Vitamin C skincare range. The new and improved line features concentrations of up to 10% and is made with at least 90% ingredients of natural origin including Amazonian camu camu berry extract and bakuchiol.

Across the world, The Body Shop’s Workshop stores are designed to reflect the local communities they serve and bring to life issues and stories that are important to them. In Oshawa, The Body Shop partnered with Chrrie, a young local multimedia artist and environmental activist, to

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  • September 24, 2022