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Fioboc: The innovative men’s fashion brand pushing the boundaries of fashion and functionality

When is a t-shirt not just a t-shirt? When it pushes the boundaries of fashion and functionality and goes far beyond what’s expected of it, of course. But does it actually exist? Until fairly recently, the answer might have been ‘no’ – but now, disruptive men’s fashion technology brand Fioboc, which is fast becoming known for its outside-of-the-box thinking, is making it its business to change all that.

Founded in 2019, just before the pandemic arrived a year later, creators Marcel and Ambrosino came up with the inspired concept when they realised there was a gap in the marker for the perfect men’s t-shirt.

While there’s no denying that the market is awash with t-shirts of all colours, sizes and fits, there still wasn’t one that would look as well placed at the gym or on long, hot summer evenings as it would at work or while away on business. And there certainly wasn’t one that was technologically advanced enough to withstand all of life’s little challenges, or that ticked all the right boxes when it came to performance and sustainability, either.

Fioboc might appear to be just any other fashion brand at first, but that couldn’t be further from the truth. All of its products are forward-thinking and innovative in a way that others are not, with technology always placed at the heart of its designs in order to make men’s day-to-day-lives easier as well as ensuring they look great at all times, too.

So, how exactly did it all come about?

“Before our t-shirts hit the market, we visited large numbers of clothing companies around the world to research what was currently available, and what might be possible,” says Marcel.  

“We spent years developing our custom yarns and fabrics, adamant that we wanted our garments to be

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  • August 22, 2022