Why cruelty-free fashion is always in style for luxury label Unreal Fur

Fur coats might be back in style, but cruelty-free garments are always in fashion. Australian fashion brand Unreal Fur produces premium vegan outerwear and has been a leader in the movement towards championing change for the betterment of animal welfare in the local and global fashion industry since 2011. The brand was founded by Gilat Shani with the promise of designing and producing premium vegan outerwear. Unreal Fur founder and creative director, Gilat Shani told Inside Retail, “We centred

e centred faux fur and vegan leather at the forefront of our designs when no one else in the Australian market would.”

As its name suggests, Unreal Fur sits at the intersection of ethics and glamour. The name is a fun take on the brand ethos, which celebrates creativity and light-heartedness, with pun intended.

“It’s important to create faux fur garments because they provide a viable and gorgeous substitute for the real fur designs out there. Beauty and style without the cruelty of wearing animal skins” added Shani.

Wear your values on your sleeve 

Popular culture has the ‘mob wife aesthetic’ trending after the fluffy outerwear graced the runways of Dolce and Gabbana, Chanel, Louis Vuitton and Saint Laurent. Which reinstated the fur coat as a must-have fashion staple, one of few that people will quickly disclose as ‘fake’ or ‘faux’.

Fashion brands always have an opportunity to capitalise on spontaneous trends when their existing designs and creativity align, but Unreal Fur aren’t swayed by algorithms and fleeting trends that “tend to swing like a pendulum,” stated Shani.

“Communities all over the world have been through a lot of ups and downs since the start of the decade. Stepping out in a more maximal and statement-making look is a way to make small moments in life a little more celebratory,” said

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  • March 4, 2024

Saif Ali Khan Is The Ultimate Fashion King; 5 Times He Left Everyone In Awe Of His Style Statements

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Copenhagen has become a hot ticket of the fashion week circuit of late, and it’s seen as a buzzy precursor to the fashion week schedules of the ‘Big Four’ cities – which kicks off this year on February 9 in New York and concludes in Paris on March 5.

The Danish capital has welcomed a select cohort of journalists, influencers, and buyers to its fashion week schedule over the years, and it’s now seen as the location to spot some of the industry’s hottest, emerging labels.

Mainstays include Scandi labels like Rotate, Saks Potts and Stine Goya, while newcomers like Nicklas Skovgaard and J.Lindeberg are tipped as ones to watch.

The missing piece of this season’s autumn-winter 2024 presentations, though, is a show from Scandi frontrunner Ganni. The brand is taking a back-seat this season to instead fund the New Talent Programme, which was launched for spring-summer 2023 to foster promising Nordic designers.

Under Ganni’s Fabrics of the Future initiative, which tests and invests in eco-innovative materials, the label is set to assist designers in using more sustainable fabrications for their collections.

And while the shows have been creating notable buzz on our social feeds, the streets are a good measure of how the distinctly covetable Scandi style plays out in real time, too. Below, we’ve rounded up the best moments of the week so far.


Content creator Julia Dalia wears denm jeans, a blue bandeau and a long rown embroidered suede Afghan coat outside Lovechiled 1979 during Copenhagen Fashion Week autumn-winter 2024 on January 30, 2024 in Copenhagen, Denmark

A guest wears green acid wash jeans, a white shirt, a grey tie with cut out heart details, an army green
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  • February 29, 2024

Bold fashion choices – Washington Examiner

When I was in college, I had a genuine Mexican poncho, and I loved wearing it. I always felt cool and dangerous when I had it on. It was the kind of thing that Clint Eastwood wears in A Fistful of Dollars. It was fringed and had a dramatic Aztec-inspired pattern woven into it, and it was light enough to wear during the day but heavy enough to keep me warm on cool nights.

I know what you’re thinking. You’re thinking, Privileged white guy wears culturally appropriated garment? Light the torches! Let’s get him!

Let me stop you right there. The poncho was a gift from my maternal grandmother, who was, in fact, a Mexican lady and had every right to present her grandson with a snazzy garment traditional to her heritage. And by the complicated ethnic arithmetic we all must do these days, the poncho is traditional to my heritage, too, or at least 25% of it. Which means that I was allowed to wear the poncho one-quarter of the time, which is about seven days a month, and as long as I kept to that ethno-sartorial limit, I was in the clear.

In fact, I wore it a lot less. I looked really cool in it — you’re just going to have to take my word for that — but it turns out that when you wear a poncho around, people make comments. They roll their eyes. I even encountered someone who told me that he “didn’t need no stinkin’ badges,” which was especially insulting because I am a film buff and Treasure of the Sierra Madre is one of my favorite movies. Also, Alfonso Bedoya isn’t even wearing a poncho when he spits out those words to Humphrey Bogart. He is wearing a giant sombrero, though, but

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  • February 28, 2024

UVA Stepmom blends school spirit, style and sarcasm – The Cavalier Daily

If you’ve walked around Grounds in the past year, chances are you have seen a t-shirt brandishing the phrase “UVA Stepmom.” The iconic, satirical t-shirts have become a fashion staple among the University student body, and their design, production and promotion can be accredited to one student creative — third-year Commerce student Mary Walton Petersen. 

What started as a one-off joke intended for some of Petersen’s friends has morphed into an inside joke held between hundreds of students that serves as a quintessential symbol of University social culture. 

In the summer of 2022, when Petersen decided to launch a clothing brand to sell a few of her personal designs, the first “UVA Stepmom” shirt was born as a comedic way to gain some traction for the brand. Parodying the classic “UVA Mom” and “UVA Dad” shirts, Petersen was inspired to release a “sexier alternative.”

Since then, Petersen’s brand has become not only an outlet for her own self expression, but a space to build community. In every aspect of the business, Petersen’s original objective has not changed — to keep creating content and merchandise that makes herself and others laugh. 

“I just want to make my friends laugh and try to accumulate as many friends as possible under the brand,” Petersen said. “UVA Stepmom really was, and always will be for U.Va. and the students.”

Following the success of the first “UVA Stepmom” shirt, Petersen went on to sell more iterations in various sizes, styles and colors. Soon after, she released several more designs including “UVA Stepdad,” “UVA Menace” and — Petersen’s personal favorite — “UVA Ginger.” 

As the brand continues to grow, Petersen has maintained her values as a clothing retailer, focusing on sustainable production. Every shirt the brand sells is second-hand and screen printed with water-based ink. 

“I

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  • February 26, 2024

The Hello Fashion’s team of beauty, style and shopping experts

Natalie Salmon

Natalie Salmon, Digital Editor of Hello! Fashion

Natalie is the digital editor of Hello! Fashion. She has worked at luxury publications including Vogue Scandinavia and Harper’s Bazaar UK. She writes news pieces, reviews and round-ups across fashion, beauty and lifestyle. She has interviewed celebrities and key figures in the fashion industry, such as Rita Ora, Kate Moss, Edgardo Aquazurra, and Vera Wang.  Alongside this, she is a technology journalist and expert in the field, with her own website The Modems.

Email Natalie with the latest fashion and beauty news, launches and trends at [email protected], and follow her on Instagram @nataliesalmon @themodems.


Orion Scott

Orion Scott, Hello! Fashion’s Fashion Features Writer

Orion Scott is Hello! Fashion’s Fashion Features Writer. From interviewing fashion moguls and diving deep into cult trends, Orion has a deep love for all things fashion, Orion can usually be found playing dress-up in her own wardrobe and finding new outfit inspo and DIY musts on TikTok.

Find Orion and her very colourful wardrobe on Instagram @orion_scott and TikTok @orionkendal and email her with the latest fashion finds at [email protected]


Orin Carlin

Orin Carlin, Hello! Fashion’s SEO Content Writer

Orin Carlin is Hello! Fashion’s SEO Content Writer. Promising to leave no stone unturned in the name of beauty journalism, she is the proud creator of our ‘Try The Trend’ series. With a particular interest in formula innovation, microtrends, royal and bridal beauty, perfume, rituals, treatments, fashion history and vintage icons, she can either be found interviewing major industry names (previous subjects include Georgia May Jagger, Mary Greenwell and Sam McKnight), scouring the internet for designer fashion deals or thinking about Elizabeth Taylor’s eyelashes.

Email her at [email protected] for makeup, skincare, haircare and perfume launches & fashion news, and follow her on Instagram @orin_carlin


Lauren Ramsay

Lauren Ramsay, Hello! Fashion’s Digital Writer

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  • February 25, 2024

Issa Rae Bursts With Color, Gayle King Recycles Her Dress and More Fashion Moments on NFL Honors 2024 Red Carpet

The 2024 NFL Honors was held on Thursday in Las Vegas leading up to the Super Bowl LVIII between the Kansas City Chiefs and San Francisco 49ers on Sunday. Professional athletes and celebrities dressed up for the occasion, which recognized the best players and performances of the NFL 2023 season.

Issa Rae, Gayle King, Janelle Monáe and Justin Hartley were some of early arrivals on the red carpet who added glamour to the event. NFL players, including Drew Brees, Kirk Cousins, Tony Gonzalez and Damar Hamlin, also suited up for the ceremony, which was hosted by Keegan-Michael Key.

More from WWD

Here, WWD takes a closer look at the 2024 NFL Honors red carpet.

Gayle King

Gayle King recycled the striped Christopher John Rogers dress that she had previously worn at the Celebration of Independence at the 65th Grammy Awards in February 2023. Her dress was from Rogers’ resort 2023 collection and features the label’s signature vivid colorways on its sleeves.

LAS VEGAS, NEVADA - FEBRUARY 08: Gayle King attends the 3th Annual NFL Honors at Resorts World Theatre on February 08, 2024 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)LAS VEGAS, NEVADA - FEBRUARY 08: Gayle King attends the 3th Annual NFL Honors at Resorts World Theatre on February 08, 2024 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)

Gayle King at the 2024 NFL Honors in Las Vegas.

Janelle Monáe

Janelle Monáe wore a futuristic minidress by Tony Ward Couture. Her ensemble featured a spiral of intricate beads and sequins. She completed the look with peep-toe pumps.

LAS VEGAS, NEVADA - FEBRUARY 08: Janelle Mon√°e attends the 3th Annual NFL Honors at Resorts World Theatre on February 08, 2024 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)LAS VEGAS, NEVADA - FEBRUARY 08: Janelle Mon√°e attends the 3th Annual NFL Honors at Resorts World Theatre on February 08, 2024 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)

Janelle Monáe at the 2024 NFL Honors in Las Vegas.

Issa Rae

LAS VEGAS, NEVADA - FEBRUARY 08: Issa Rae attends the 3th Annual NFL Honors at Resorts World Theatre on February 08, 2024 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)LAS VEGAS, NEVADA - FEBRUARY 08: Issa Rae attends the 3th Annual NFL Honors at Resorts World Theatre on February 08, 2024 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)

Issa Rae at the 2024 NFL Honors in Las Vegas.

Issa Rae donned a colorful gradient suit by Casablanca that featured black details on the shoulders. She embraced the metallic trend with her platforms and added an extra pop of color with yellow nail polish.

Justin Hartley

LAS VEGAS, NEVADA - FEBRUARY 08: Justin Hartley attends the 3th Annual NFL Honors at Resorts World Theatre on February 08, 2024 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)LAS VEGAS, NEVADA - FEBRUARY 08: Justin Hartley attends the 3th Annual NFL Honors at Resorts World Theatre on February 08, 2024 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)

Justin Hartley at the 2024 NFL Honors in Las Vegas.

Packing a punch, Justin Hartley wore a purple three-piece suit with brown leather dress shoes. The actor was groomed by makeup artist Nicole Wittman, who used Dior Beauty

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  • February 24, 2024

Upgrade Your Athleisure Game With These 17 Fresh Style Ideas

So, you’ve jumped on the athleisure trend (like everyone else with a pulse), and you’re looking to incorporate it into your office attire, date nights or for that Instagram post that needs to make waves. We understand – comfort is key, but style is essential.

17 Rich Mom Pieces That Are Equally Comfy and Chic

That’s just fashion 101, which is why we’ve curated 17 effortless ways to elevate your athleisure look without breaking a sweat. Mix and match your favorite pieces to dial up your outfits in a jiffy with these fabulous finds below!

1. One-on-One: When in doubt, add a luxurious oversized turtleneck to a pair of sweats.

2. Set Complete: Layer a silky camisole under your hoodie to elevate your ensemble with rich textures. Plus, this pack comes with three: gold, white and black for just $32.99!

3. Yes, Please: Toss a cashmere cardigan on with your silk cami and sweats to step it up a notch.

4. Eyes on Me: Adding a statement necklace will accentuate your neckline and impart a radiant glow.

5. All Class: Opt for an oversized alpaca scarf to drape over your shoulders and showcase your jogging suit with smooth style.

6. Trés Chic: Try this trench coat for a go-to solution to elevate any look, especially for a sleek silhouette.

7. Action-Packed: If you’re in need of a versatile bag to carry all your daily essentials, consider this structured tote. With enough room for your laptop, lipstick, planner, phone, snacks and, well, you get the idea.

8. High Fashion: Elevate your streetwear style by pairing loungey wide-leg pants and white sneakers with a fashionable tailored three-button blazer.

rich-mom-fashion-winter/” data-ylk=”slk:The Low-Key Rich Mom Pieces You Need for Winter Weather;elm:context_link;itc:0;sec:content-canvas” class=”link rapid-noclick-resp”The Low-Key Rich Mom Pieces You Need for Winter Weather

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  • February 22, 2024